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About LOOK
LOOK was founded in 1951 in Nevers, France, as a ski-binding manufacturer, and it still builds its carbon frames there today. In 1984 the company adapted that binding expertise to cycling and invented the clipless pedal, replacing toe clips and straps with a ski-style cleat that locked the shoe to the pedal. Bernard Hinault rode LOOK pedals to victory at the 1985 Tour de France, and the design reshaped how the entire sport puts power to the cranks.
Carbon followed close behind. LOOK built one of the first carbon fiber frames, the KG 86, and has manufactured carbon road frames in France ever since. The brand engineers its own integrated components, including the Keo pedal line and the one-piece ZED carbon crankset, and uses its 3D Wave carbon layup to tune ride comfort without adding weight.
Today LOOK builds premium carbon bikes across road, gravel, track, and triathlon, plus a growing line of road e-bikes. Its track program carries deep Olympic heritage, with frames like the 895 Vitesse and P24 developed for velodrome competition. The lineup stays narrow and high-end, with framesets and complete builds aimed at racers and serious enthusiasts rather than the entry tier.
Most popular LOOK models
LOOK splits its road range by purpose. The 795 Blade RS is the aero flagship built for flat-out racing, the 785 Huez RS is the lightweight climbing bike, and the standard 785 Huez and the endurance-oriented 765 Optimum bring the same French carbon down to more attainable builds. Each is offered as a frameset or as a complete bike with your choice of SRAM or Shimano groupset.
Off the road, the 765 Gravel RS and the newer G85 Cezal cover mixed terrain with the same 3D Wave carbon, the 895 Vitesse carries LOOK’s track pedigree onto the velodrome, and the E-765 Optimum and E-765 Gravel add a discreet motor to the endurance and gravel platforms. The 796 Monoblade RS is the brand’s time-trial and triathlon weapon, a several-thousand-dollar frameset whose replacement value sits well above what a homeowner’s policy will cover, which is where stand-alone triathlon bike insurance from Velosurance fills the gap.
The aero road flagship, a fully integrated carbon race bike built for flat and rolling courses.
LOOK's lightest road bike, a pure climbing machine for the steepest mountain passes.
The all-rounder climbing road bike, offered in custom builds with your choice of groupset.
The endurance road bike, tuned with 3D Wave carbon for all-day comfort over rough roads.
The race-oriented gravel bike, French-built carbon for fast mixed-terrain riding.
LOOK's newer carbon gravel platform, built for long adventures and varied surfaces.
The carbon track frameset, drawing on LOOK's Olympic velodrome heritage.
The time-trial and triathlon frameset, a fully aero monoblade design for racing against the clock.
The road e-bike, pairing the endurance Optimum platform with an integrated electric motor.
The gravel e-bike, adding motor assistance to LOOK's mixed-terrain platform for long days.
Why Velosurance is best for your LOOK
Velosurance is a stand-alone policy that covers theft and accidental damage and can be optioned to create a comprehensive umbrella of protection for your cycling lifestyle.
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