About Urban Arrow
Urban Arrow set out to replace the car for city families. The Dutch company started in 2010, designed by two fathers who wanted a modern take on the traditional Dutch bakfiets, the front-load bucket bike. The result was the Family, a long-wheelbase electric cargo bike with a lightweight EPP foam box that could carry more kids and gear than almost anything else on two wheels. Every Urban Arrow is electric. The bikes run Bosch drive systems, and the 2025 model year moved the range onto Bosch's Smart System, which adds an alarm and motor lock for theft protection. Pon Bike, one of the largest bicycle groups in the world, acquired Urban Arrow in 2019, putting it alongside Gazelle and Santa Cruz. Urban Arrow builds cargo bikes and only cargo bikes. The Family and FamilyNext are the front-load family haulers, the Shorty is the compact version for tighter storage, and the Cargo and Tender are the commercial platforms used by companies like DHL and Coolblue. The brand is based in Amsterdam.
Most popular Urban Arrow models
Urban Arrow's family bikes share one idea: a low, lightweight EPP foam box ahead of the rider that carries kids and cargo close to the ground. The Family is the long-running flagship, the FamilyNext is the newer generation built around Bosch's Smart System, and the Shorty packs the same platform into a shorter frame for riders with less storage space or tighter streets. The Cargo and Tender are Urban Arrow's commercial platforms. The Cargo is the market leader in electric transport bikes, used by delivery fleets, and the Tender is a three-wheel design built for the heaviest commercial loads. An Urban Arrow carries a replacement value and a load of precious cargo that a homeowner's policy rarely covers fully, which is where standalone cargo bike insurance fills the gap.
Urban Arrow's flagship front-load cargo bike, with a lightweight EPP foam box that carries kids and gear close to the ground. Bosch Performance Line or Cargo Line motor.
Coverage from: $25.00/mo
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The new-generation Family, built around Bosch's Smart System with an integrated alarm and motor lock. The same front-load platform with updated electronics and theft protection.
Coverage from: $38.00/mo
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Urban Arrow's compact front-load cargo bike, packing the Family platform into a shorter frame for riders with tighter storage or city streets. Still room for a child seat or a dog.
Coverage from: $25.00/mo
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Why Velosurance is best for your Urban Arrow
Velosurance is a stand-alone policy that covers theft and accidental damage and can be optioned to create a comprehensive umbrella of protection for your cycling lifestyle.
We cover all types of bikes
Whether you ride the tarmac or shred the gnar, dodge pedestrians, or cruise the beach, you're a member of a special club of people who appreciate the world in a primal way – on two wheels. To keep you rolling, we address the specific risks associated with your discipline.
Coverages and Features
Velosurance offers must-have protection such as accidental damage, theft, or loss in transit. Each policy can be customized by adding additional coverages such as liability protection, uninsured motorist, and medical payments.
Total loss by theft
Bicycles are very easy to steal and equally difficult to recover, and even a hefty U-lock doesn’t guarantee your bike is still there when you return. Velosurance provides peace of mind if it is stolen or damaged in the process.
Any crash or accidental damage
Our policy will pay to replace your ride if it is accidentally damaged and beyond repair, including damage that occurs while being carried on or in your vehicle. If it can be repaired, we will pay all the costs associated with the bike's repair, including tax, labor, and shipping, minus the deductible. Cosmetic damage that does not affect safety is excluded.
Our shop or yours
When filing a claim, you’ll need to provide a repair estimate from a repair shop. We have a nationwide network of partner shops familiar with our process to help you move things along quickly. Prefer your favorite local shop? That works too.
Gear and apparel
If you go down in a crash, we cover your ride as well as your apparel, such as helmet, shoes, glasses, or riding kit that are torn up, and pay up to $500 per accident and $1,000 per term. Spare parts that are not installed, such as a spare wheelset, are also covered up to $500 per loss and $1,000 per year.
Your choice of lock
We do not dictate what type or brand of lock must be used to protect your ride from theft – you are welcome to use any lock that you trust. The best security is provided by metal locks combined with a high-quality chain. Securing your ride to a solid and immovable object, such as a bike rack, with a high-quality lock will send the thief onto the one secured with a more vulnerable lock.
No depreciation
Depreciation is a hidden deductible that increases every year and is applied if the bicycle is stolen or totaled. No one is ever happy with an Actual Cash Value insurance settlement: the bike is first devalued, and then a deductible is applied, resulting in a reimbursement that is far less than the cost of a replacement. We reimburse without depreciation, for the cost of a replacement that is of like, kind, and quality similar to your totaled bike.
24/7/365 coverage
We cover the insured bike at all times, anywhere in the USA and Canada, and can be extended worldwide on request. There are no exclusions on the time of day or limitations on how long it can be stored away from home. 24/7/365 means every minute of every day, no matter where or when.
Standalone policy
Our policy does not piggypack on any coverage you may already have, such as homeowners policies. Filing a claim won’t impact your rates with other carriers. With home insurance premiums rising each year in the U.S., it’s wise to reserve that policy for major incidents, because no matter how valuable your bike is, it’s still a lot cheaper than a kitchen fire or a flooded basement.
Permissive use
You can lend it to anyone you choose, and it will be covered. The bike and the person riding it are covered as if it were you riding it‚ this includes theft and crash damage as well as any purchased optional coverages.
Why Velosurance is best for your bicycle
Not all types of insurance are created equal. Velosurance levels the playing field by offering stand-alone bicycle coverage, where claims won’t affect your homeowner's or renter’s policy premiums.
| Policy Coverage |  | Homeowner/Renters Policy |
|---|---|---|
| Insured at Full Value | Yes | Possibly |
| Crash Damage | Yes | No |
| Theft Coverage | Yes | Limited |
| Theft by Force | Yes | No |
| Theft of Accessories | Yes | Limited |
| Theft Away From Home | Yes | Possibly |
| Vehicle Contact | Yes | No |
| Personal Liability | Yes | Possibly |
| Permissive Use Policy | Yes | No |
| Replacement Rental | Yes | No |
| Event Fee Return | Yes | No |
| Cycling Apparel Coverage | Yes | No |
| Medical Payments | Yes | Possibly |
| Racing Coverage | Yes | No |
| E-bikes | Yes | No |
| Coverage in-transit | Yes | No |
| USAC, USAT and IMBA Member Discount | Yes | No |
| FREE INSTANT QUOTE |
Not all insurance policies provide the same level of protection, and many people only discover gaps in their coverage after filing a claim. We’ve done the hard work of reviewing the fine print. To see how plans compare, check out our insurance comparison.
Client satisfaction is our #1 goal. Here's what our clients say about Velosurance
I train and race with peace of mind knowing my bike and gear are protected. Easy, clear, and reliable.
If you're a serious cyclist, this is a must 🔥
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America's best bicycle insurance
Velosurance was created to give our fellow riders insurance that actually covered their lifestyle and peace of mind that no matter what happens on the road or trail, there would be a helping hand to get them back in the saddle.