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About Urban Arrow
Urban Arrow set out to replace the car for city families. The Dutch company started in 2010, designed by two fathers who wanted a modern take on the traditional Dutch bakfiets, the front-load bucket bike. The result was the Family, a long-wheelbase electric cargo bike with a lightweight EPP foam box that could carry more kids and gear than almost anything else on two wheels.
Every Urban Arrow is electric. The bikes run Bosch drive systems, and the 2025 model year moved the range onto Bosch’s Smart System, which adds an alarm and motor lock for theft protection. Pon Bike, one of the largest bicycle groups in the world, acquired Urban Arrow in 2019, putting it alongside Gazelle and Santa Cruz.
Urban Arrow builds cargo bikes and only cargo bikes. The Family and FamilyNext are the front-load family haulers, the Shorty is the compact version for tighter storage, and the Cargo and Tender are the commercial platforms used by companies like DHL and Coolblue. The brand is based in Amsterdam.
Most popular Urban Arrow models
Urban Arrow’s family bikes share one idea: a low, lightweight EPP foam box ahead of the rider that carries kids and cargo close to the ground. The Family is the long-running flagship, the FamilyNext is the newer generation built around Bosch’s Smart System, and the Shorty packs the same platform into a shorter frame for riders with less storage space or tighter streets.
The Cargo and Tender are Urban Arrow’s commercial platforms. The Cargo is the market leader in electric transport bikes, used by delivery fleets, and the Tender is a three-wheel design built for the heaviest commercial loads. An Urban Arrow carries a replacement value and a load of precious cargo that a homeowner’s policy rarely covers fully, which is where standalone cargo bike insurance fills the gap.
Urban Arrow's flagship front-load cargo bike, with a lightweight EPP foam box that carries kids and gear close to the ground. Bosch Performance Line or Cargo Line motor.
The new-generation Family, built around Bosch's Smart System with an integrated alarm and motor lock. The same front-load platform with updated electronics and theft protection.
Urban Arrow's compact front-load cargo bike, packing the Family platform into a shorter frame for riders with tighter storage or city streets. Still room for a child seat or a dog.
Urban Arrow's commercial transport bike and the market leader in the electric cargo segment, used by delivery fleets including DHL and Coolblue. Available in L and XL box and flatbed configurations.
Urban Arrow's three-wheel commercial cargo bike, built to carry the heaviest loads while staying easy to steer. The platform for businesses that need maximum capacity.
Urban Arrow's Warranty: What It Covers and Where It Stops
Urban Arrow repairs or reimburses parts it finds to have a construction or material defect. Five terms decide what that is worth to you.
Five years on the frame and fork
The frame and fork carry a 5-year warranty, excluding wear parts. Paintwork and visible rust from the inside are guaranteed for 2 years.
Battery: two years, capacity loss not covered
The battery carries a 2-year warranty. Its capacity will decrease depending on the number of charging cycles and the life of the battery, and that reduction in capacity is not covered.
Two years on other parts and accessories
All other parts and all accessories carry a 2-year warranty. Wear parts such as tires, chain, pedals, bearings, and seatbelts are not covered.
See your dealer within two months of a defect
Urban Arrow tells owners to visit their dealer within 2 months of noticing a defect, and the warranty can only be claimed with the original purchase invoice. The dealer may charge for assembly, disassembly, or transport costs.
Defects only: accident and transport damage are excluded
The warranty covers construction and material defects. It becomes invalid or inapplicable if the bike or its parts have been abused or involved in an accident, or have been damaged during transport. Those are the losses a Velosurance policy is built for.
Summary of the Urban Arrow Consumer Service Center: warranty conditions, reviewed September 17, 2026. Applies to the first owner only, with every term counted from the date of purchase. Urban Arrow publishes these conditions in its consumer service center under the Family model, and it has no separate United States version. The manufacturer decides every warranty claim, and its full published terms govern.
Why Velosurance is best for your Urban Arrow
Velosurance is a stand-alone policy that covers theft and accidental damage and can be optioned to create a comprehensive umbrella of protection for your cycling lifestyle.
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