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About Blix
Blix was founded in 2014 in Santa Cruz, California by Pontus Malmberg, a Gothenburg native who built the brand around clean, European frame design. The name nods to its Scandinavian roots, and the early bikes borrowed the upright posture and step-through practicality of Dutch and Swedish city bicycles rather than the aggressive lines of most American e-bikes.
Blix sold through dealers for its first years, then shifted to a direct-to-consumer model in 2020 that undercut showroom pricing, and it has grown without outside funding. Its bikes share a common platform: a 500W or 750W rear hub motor, an integrated 614Wh battery, five levels of pedal assist, and a throttle, tuned for commuters and casual riders rather than enthusiasts.
The lineup organizes around four uses: folding (Vika), cruising (Sol), city commuting (Aveny), and hauling (Packa Genie, Dubbel). The dual-battery Ultra and Packa Genie reach an 80-mile range on a 1,350W-peak motor and switch between Class 2 and Class 3, topping out at 28 mph. Blix remains headquartered in Santa Cruz, California.
Most popular Blix models
Every Blix is an e-bike built around the same accessible platform: a rear hub motor, an integrated 614Wh battery, a throttle, and five pedal-assist levels. The range splits by body style rather than by price, so riders pick the silhouette that fits their commute and their storage.
The Vika X and Vika+ Flex fold for apartment storage and transit, the Sol X and Sol Eclipse are low step-through cruisers, and the Aveny Skyline is the Dutch-style city commuter with a paint-matched rack and integrated lights. The Dubbel, Packa Genie, and Ultra share the 750W, 1,350W-peak platform with single or dual batteries good for up to 80 miles and Class 2 or Class 3 switching to 28 mph: the Packa Genie hauls cargo and passengers, the Dubbel doubles as a utility and family bike, and the Ultra runs fat tires for sand and trail. A Class 3 Blix that replaces car trips carries replacement value most homeowner’s policies cap below, which is where stand-alone electric bike insurance from Velosurance fills the gap.
The Dutch-style city commuter. A 500W motor, 614Wh battery, and up to 45 miles of range, with a paint-matched rear rack, alloy fenders, and integrated lights that brake-activate.
The refreshed folding e-bike. A 500W motor and 614Wh battery on 20-inch wheels that fold down for apartment storage, transit, or an RV, with universal mounting points for racks and bags.
The longest-running Blix folder. A 500W hub motor, 614Wh seat-tube battery, and wider 2.0-inch tires, still folding to fit a closet, trunk, or boat.
The comfort cruiser. An ultra-low step-through frame, wide swept-back bars, and a 500W motor on a 48V/14Ah battery for upright, relaxed neighborhood riding.
The torquey cruiser. A 750W, 90Nm motor and low step-through frame built for hills and headwinds while keeping the relaxed Sol riding position.
The utility all-rounder. A 750W, 1,350W-peak motor with single or dual batteries good for up to 80 miles, an extended rear deck for a passenger, and Class 2 or Class 3 switching to 28 mph.
The cargo hauler. A 750W, 1,350W-peak longtail rated for heavy loads, compatible with a deep accessory ecosystem, with single or dual batteries reaching up to 80 miles.
The dual-battery fat-tire bike. A 750W, 1,350W-peak motor, 4-inch tires, and up to 80 miles of range, switching between Class 2 and Class 3 for a 28 mph top speed on sand, snow, and trail.
Blix's Warranty: What It Covers and Where It Stops
Blix covers every bike with a one-year warranty on the frame and all components. Five terms decide what that is worth to you.
One year on the frame and all components
All Blix bikes are covered under a one-year warranty that includes the frame and all components. The remedy is replacement of defective parts, components, or accessories with ones of equal or greater value, at Blix's discretion.
Registration activates the warranty
The warranty page instructs owners to register the purchased bike to activate its limited warranty.
First purchaser only, with written approval
The warranty extends to the first end-user purchaser only. Products cannot be submitted for warranty repair without written authorization, and third-party warranty service that Blix has not approved in writing beforehand is at the customer's cost.
You pay shipping in, Blix pays shipping back
The end user is responsible for all costs and risk of loss in delivering warranted goods for repair or replacement. Blix is responsible for the costs and risk of loss on the return delivery.
Defects only: accident damage is excluded
The sole remedy is replacement of defective parts, and the exclusions clause states the warranty does not cover damage or failure due to accident. Those are the losses a Velosurance policy is built for.
Summary of the Blix Warranty: Conditions of Warranty and Liability, reviewed September 17, 2026. Applies to the first end-user purchaser of a Blix bike. Bikes purchased on or before July 1, 2019 have separate warranty periods listed on the same page. The manufacturer decides every warranty claim, and its full published terms govern.
More Brands We Insure
Any brand of conventional or Class 1, 2, or 3 electric bike: theft, crash damage, and transit at stated value.
Why Velosurance is best for your Blix
Velosurance is a stand-alone policy that covers theft and accidental damage and can be optioned to create a comprehensive umbrella of protection for your cycling lifestyle.
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