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About Blix
Blix was founded in 2014 in Santa Cruz, California by Pontus Malmberg, a Gothenburg native who built the brand around clean, European frame design. The name nods to its Scandinavian roots, and the early bikes borrowed the upright posture and step-through practicality of Dutch and Swedish city bicycles rather than the aggressive lines of most American e-bikes.
Blix sold through dealers for its first years, then shifted to a direct-to-consumer model in 2020 that undercut showroom pricing, and it has grown without outside funding. Its bikes share a common platform: a 500W or 750W rear hub motor, an integrated 614Wh battery, five levels of pedal assist, and a throttle, tuned for commuters and casual riders rather than enthusiasts.
The lineup organizes around four uses: folding (Vika), cruising (Sol), city commuting (Aveny), and hauling (Packa Genie, Dubbel). The dual-battery Ultra and Packa Genie reach an 80-mile range on a 1,350W-peak motor and switch between Class 2 and Class 3, topping out at 28 mph. Blix remains headquartered in Santa Cruz, California.
Most popular Blix models
Every Blix is an e-bike built around the same accessible platform: a rear hub motor, an integrated 614Wh battery, a throttle, and five pedal-assist levels. The range splits by body style rather than by price, so riders pick the silhouette that fits their commute and their storage.
The Vika X and Vika+ Flex fold for apartment storage and transit, the Sol X and Sol Eclipse are low step-through cruisers, and the Aveny Skyline is the Dutch-style city commuter with a paint-matched rack and integrated lights. The Dubbel, Packa Genie, and Ultra share the 750W, 1,350W-peak platform with single or dual batteries good for up to 80 miles and Class 2 or Class 3 switching to 28 mph: the Packa Genie hauls cargo and passengers, the Dubbel doubles as a utility and family bike, and the Ultra runs fat tires for sand and trail. A Class 3 Blix that replaces car trips carries replacement value most homeowner’s policies cap below, which is where stand-alone electric bike insurance from Velosurance fills the gap.
The Dutch-style city commuter. A 500W motor, 614Wh battery, and up to 45 miles of range, with a paint-matched rear rack, alloy fenders, and integrated lights that brake-activate.
The refreshed folding e-bike. A 500W motor and 614Wh battery on 20-inch wheels that fold down for apartment storage, transit, or an RV, with universal mounting points for racks and bags.
The longest-running Blix folder. A 500W hub motor, 614Wh seat-tube battery, and wider 2.0-inch tires, still folding to fit a closet, trunk, or boat.
The comfort cruiser. An ultra-low step-through frame, wide swept-back bars, and a 500W motor on a 48V/14Ah battery for upright, relaxed neighborhood riding.
The torquey cruiser. A 750W, 90Nm motor and low step-through frame built for hills and headwinds while keeping the relaxed Sol riding position.
The utility all-rounder. A 750W, 1,350W-peak motor with single or dual batteries good for up to 80 miles, an extended rear deck for a passenger, and Class 2 or Class 3 switching to 28 mph.
The cargo hauler. A 750W, 1,350W-peak longtail rated for heavy loads, compatible with a deep accessory ecosystem, with single or dual batteries reaching up to 80 miles.
The dual-battery fat-tire bike. A 750W, 1,350W-peak motor, 4-inch tires, and up to 80 miles of range, switching between Class 2 and Class 3 for a 28 mph top speed on sand, snow, and trail.
Why Velosurance is best for your Blix
Velosurance is a stand-alone policy that covers theft and accidental damage and can be optioned to create a comprehensive umbrella of protection for your cycling lifestyle.
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