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About Electric Bike Company
Electric Bike Company was founded in 2014 in Newport Beach, California, by Sean Lupton-Smith, a South African-born entrepreneur who spent two years researching frames, parts sourcing, and rider psychology before building his first electric beach cruiser in a 3,000-square-foot combined showroom and factory on Newport Boulevard.
The pitch was unlike anything else in the US e-bike market: every bike was built to order in California, painted in-house in any combination the customer chose, and assembled from components sourced from 17 countries. Buyers picked the frame color, the rim color, the fenders, the basket, even custom branding. The company backed the bikes with a 10-year warranty on motor and frame and a 5-year warranty on the battery, and its Model X was named the top-rated e-cruiser in the USA by Electric Bike Review three years running, from 2018 through 2020.
The run ended in October 2025, when the company filed for Chapter 7 bankruptcy liquidation, listing $6.1 million in liabilities after US tariffs on imported components squeezed its made-in-America assembly model. Thousands of its hand-painted cruisers are still on the road. With factory warranty support gone, a replacement-cost insurance policy is the only backstop an owner has left.
Most popular Electric Bike Company models
Every Electric Bike Company model is a variation on one theme: a hand-built, custom-painted electric beach cruiser from the Newport Beach factory. The final lineup centered on four platforms. The Model C is the flagship classic cruiser, sold with cruiser or BMX handlebars and in a long, low chopper variant. The Model S is a Class 3 beach cruiser built around a 500W motor. The Model R is a step-thru cruiser on plus-size tires, and the Model J is the moto-inspired compact that brought the brand’s premium parts down to an entry price.
Earlier models remain common on boardwalks and beach paths: the award-winning Model X, the value-focused Model E, the compact step-thru Model Y, the folding Model F, and the high-capacity Model A. Most of these are daily neighborhood and errand bikes as much as weekend cruisers, and the step-thru frames make them natural city runabouts, the kind of riding where commuter bike insurance earns its premium. With the factory closed, a stolen or wrecked Electric Bike Company cruiser cannot be reordered, which makes replacement-cost coverage the difference between a payout and a parts hunt.
The flagship classic beach cruiser. Custom-painted to order in Newport Beach, sold with cruiser or BMX handlebars and in a long, low chopper variant.
A Class 3 electric beach cruiser built around a 500W motor, with casual cruiser geometry and the brand's deep paint and accessory customization.
The moto-inspired compact e-bike. Launched at an entry price with the same premium safety features and hand-built quality as the bigger cruisers.
A sturdy step-thru cruiser on 26-inch or 24-inch wheels with stable plus-size tires, sold in Lady Chopper and Supernova editions.
The compact luxury cruiser. A step-thru frame with custom paint, integrated lights, and a built-in alarm.
The original entry cruiser, named top-rated e-cruiser in the USA by Electric Bike Review three years running from 2018 through 2020. A 48V system good for up to 28 mph.
The value cruiser on 24-inch or 26-inch wheels, with a 1,000W-peak MXUS rear hub motor and a thumb throttle that cuts out at 20 mph.
The folding step-thru on 24x3-inch Rhino tires with Bengal hydraulic disc brakes and an internal alarm with two key fobs.
The most affordable model in the lineup, with a 420 lb maximum weight capacity and commuter-friendly equipment.
Why Velosurance is best for your Electric Bike Company
Velosurance is a stand-alone policy that covers theft and accidental damage and can be optioned to create a comprehensive umbrella of protection for your cycling lifestyle.
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