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About Norco
Norco started in a chicken coop. Bert Lewis founded Northern Cycle Industries in Burnaby, British Columbia, in 1964, importing bikes and parts from Europe and Asia before building his own. In the 1970s and 1980s the company brought the first BMX bikes to Canada, with the Spitfire and Starfire, and built Canada’s first production mountain bikes.
The North Shore made the brand. Ryan Leech and the Norco Factory Freeride Team filled the Kranked videos of the 1990s, the VPS suspension bikes of the early 2000s defined freeride, and the Aurum downhill bike introduced Gravity Tune, which scaled the rear end to each frame size a decade before rivals copied it. Greg Minnaar and Danny Hart now race downhill for the Norco Factory Team.
Norco still designs in Port Coquitlam, British Columbia, and the Lewis family took full ownership of parent company Live to Play Sports on July 1, 2024, the brand’s 60th year. Every Norco from model year 2014 on carries a limited lifetime frame warranty, added in February 2024, and the Ride Aligned app sets up each bike to its rider.
Most popular Norco models
Mountain bikes are the core. The Sight is the all-mountain bike, in its fifth generation with a high-pivot Horst link, an idler, mixed wheels, and 150mm of travel, and the Optic is its 125mm trail sibling. The Fluid FS is the aluminum entry point, the Revolver is the 120mm carbon cross-country racer, and the Range is the 170mm enduro bike. The Torrent hardtail, the 180mm Shore park bike, and the Team DH downhill race bike cover the rest of the mountain. A high-pivot carbon frame ridden on North Shore rock is what dedicated mountain bike insurance is written for.
Norco’s VLT e-bikes mirror the analog range. The Sight VLT is the all-mountain e-bike, the Range VLT is the 170mm e-enduro bike, and the Fluid VLT is the carbon e-trail bike, all on Bosch drive systems. Off the dirt, the Search C is the carbon gravel bike, from Shimano GRX and SRAM Apex XPLR to RED XPLR builds. Norco lists its US prices on norco.com, and the ranges below are its current US web prices for complete bikes in the latest model year listed.
Norco's all-mountain bike, in its fifth generation with a high-pivot Horst link, an idler pulley, mixed wheels, and 150mm of rear travel, in aluminum and carbon builds.
The shorter-travel sibling of the Sight, a high-pivot trail bike with 125mm of rear travel that Greg Minnaar helped launch in 2024, in aluminum and carbon.
Norco's entry full-suspension trail bike, the third-generation aluminum Fluid, with 130mm of rear travel and a 140mm fork.
Norco's carbon enduro race bike, with a high-pivot virtual pivot layout and 170mm of rear travel, built for the Enduro World Series.
Norco's fourth-generation carbon cross-country race bike, with 120mm of travel, sold in C1 and C2 builds and an LT version with 130mm.
Norco's aluminum all-mountain hardtail, with a slack front end and plus-size tire clearance for aggressive trail riding without rear suspension.
Norco's freeride and park bike, a 27.5-inch aluminum frame with 180mm of travel built for bike-park laps and North Shore drops.
Norco's downhill race bike, developed with the Norco Factory Team and sold in FOX and RockShox builds for World Cup-style tracks.
Norco's carbon gravel bike, the third-generation Search C, with builds from Shimano GRX and SRAM Apex XPLR up to RED XPLR.
The electric Sight, an all-mountain e-MTB with a Bosch Performance Line CX motor and Norco's VLT battery system, in three carbon builds.
Norco's e-enduro bike, the fourth-generation Range VLT with a Bosch CX motor, a high-pivot layout, and 170mm of rear travel.
Norco's carbon e-trail bike, with 130mm or 140mm of rear travel and a Bosch drive system, in C1, C2, and C3 builds.
Norco's Warranty: What It Covers and Where It Stops
Norco warrants its frames and rigid forks against manufacturer defects for the usable life of the product. Five terms decide what that is worth to you.
Lifetime on frames and rigid forks, back to 2014
Norco will repair or replace any frame or rigid fork it deems defective in manufacturing, materials, or workmanship, for the usable life of the product, for every model year 2014 and newer with original proof of purchase. Norco stresses that a frame is not indestructible and has a useful life cycle.
Two years on suspension hardware and VLT parts
Full-suspension hardware such as pivot shafts, bolts, link arm sleeves, and spacers carries a limited 2-year warranty. Proprietary VLT e-bike components, including batteries and wiring harnesses, are covered for 2 years from the purchase date; VLT bikes with non-Norco batteries fall under that battery maker's policy.
One year on paint and Norco-branded parts
Paint, finish, and graphics are covered for 1 year against manufacturing defects, and Norco-branded components for 1 year. Damage to paint or finish caused by an aftermarket frame wrap is excluded outright.
Labor, upgrades, and other brands' parts are yours
Non-Norco parts are covered by their own manufacturers, and Norco is not liable for incompatible components or labor when a frame is upgraded to a newer version under warranty. Parts bought before the 2024 policy are not credited retroactively.
Defects only: accidents and abuse are excluded
Failure of any frame or component due to accident, abuse, neglect, improper use, or fit is not covered, and Norco's obligation ends at repairing or replacing the frame. Those are the losses a Velosurance policy is built for.
Summary of the Norco No Other Way Limited Lifetime Warranty, reviewed September 30, 2026. Applies to Norco bicycle models year 2014 and newer, with original proof of purchase, under the policy introduced February 13, 2024. Claims start with the authorized Norco dealer that sold the bike. The manufacturer decides every warranty claim, and its full published terms govern.
More Brands We Insure
Any brand of conventional or Class 1, 2, or 3 electric bike: theft, crash damage, and transit at stated value.
Why Velosurance is best for your Norco
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