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About Santa Cruz

Santa Cruz Bicycles was founded in 1994 by Rob Roskopp in Santa Cruz, California. Roskopp came from professional skateboarding, and his entry into mountain biking was driven by a rider's instinct: build bikes that felt alive on the trail. The company's first bike was the Tazmon, a full-suspension design released at a time when most manufacturers were still debating the value of rear suspension. The technical signature is the Virtual Pivot Point (VPP) rear suspension system, developed with engineer Brian Nogueira in the late 1990s. VPP uses two short links and two pivots to generate a rear axle path that decouples pedaling forces from suspension movement. Santa Cruz holds patents on the system and builds most of its full-suspension lineup around it. The result is bikes that pedal efficiently and react independently when the wheel strikes an obstacle. Pon Holdings, a Dutch mobility conglomerate, acquired Santa Cruz in 2015 alongside Cervelo and Cannondale. Racing representation includes Greg Minnaar on the V10 in downhill World Cup competition, with Enduro World Series and XC coverage across other models. Design and product development remain based in Santa Cruz, California.

Most popular Santa Cruz models

Cross-country runs through two platforms. The Highball is a carbon hardtail for XC racing and fast trail riding, running 29-inch wheels with no rear suspension. The Blur is the full-suspension XC option, with 120mm of VPP-linked travel and geometry shaped around climbing efficiency and race-day performance. Trail bikes span a wide range of travel. The Tallboy is the versatile 29er with 130mm of rear travel for mixed terrain, and the 5010 is the 27.5 trail alternative that delivers a poppier, more playful feel at similar travel. The Hightower scales up to 145mm for riders who want more range and capability. The Bronson is the enduro platform with 150mm rear and a 160mm fork, and the Megatower pushes to 160mm rear and a 170mm fork for long-travel 29er enduro performance. The Nomad runs 27.5 wheels at 170mm of travel for bike park and steep descents. The V10 is the dedicated downhill machine, with over 200mm front and rear built for World Cup DH racing. The Jackal handles dirt jumping and pump track in an aluminum frame, and the Chameleon is a relaxed hardtail for all-terrain versatility. The Heckler and Bullit extend the lineup as e-MTBs, and the Stigmata is a carbon gravel option for mixed-surface riding. With Santa Cruz bikes priced from around $3,000 to over $12,000, dedicated mountain bike insurance from Velosurance covers your build at full replacement value against theft, crash damage, and transit loss.

Coverages and Features

Velosurance offers must-have protection such as accidental damage, theft, or loss in transit. Each policy can be customized by adding additional coverages such as liability protection, uninsured motorist, and medical payments.

Total loss by theft

Bicycles are very easy to steal and equally difficult to recover, and even a hefty U-lock doesn’t guarantee your bike is still there when you return. Velosurance provides peace of mind if it is stolen or damaged in the process.

Any crash or accidental damage

Our policy will pay to replace your ride if it is accidentally damaged and beyond repair, including damage that occurs while being carried on or in your vehicle. If it can be repaired, we will pay all the costs associated with the bike's repair, including tax, labor, and shipping, minus the deductible. Cosmetic damage that does not affect safety is excluded.

Our shop or yours

When filing a claim, you’ll need to provide a repair estimate from a repair shop. We have a nationwide network of partner shops familiar with our process to help you move things along quickly. Prefer your favorite local shop? That works too.

Gear and apparel

If you go down in a crash, we cover your ride as well as your apparel, such as helmet, shoes, glasses, or riding kit that are torn up, and pay up to $500 per accident and $1,000 per term. Spare parts that are not installed, such as a spare wheelset, are also covered up to $500 per loss and $1,000 per year.

Your choice of lock

We do not dictate what type or brand of lock must be used to protect your ride from theft – you are welcome to use any lock that you trust. The best security is provided by metal locks combined with a high-quality chain. Securing your ride to a solid and immovable object, such as a bike rack, with a high-quality lock will send the thief onto the one secured with a more vulnerable lock.

No depreciation

Depreciation is a hidden deductible that increases every year and is applied if the bicycle is stolen or totaled. No one is ever happy with an Actual Cash Value insurance settlement: the bike is first devalued, and then a deductible is applied, resulting in a reimbursement that is far less than the cost of a replacement. We reimburse without depreciation, for the cost of a replacement that is of like, kind, and quality similar to your totaled bike.

24/7/365 coverage

We cover the insured bike at all times, anywhere in the USA and Canada, and can be extended worldwide on request. There are no exclusions on the time of day or limitations on how long it can be stored away from home. 24/7/365 means every minute of every day, no matter where or when.

Standalone policy

Our policy does not piggypack on any coverage you may already have, such as homeowners policies. Filing a claim won’t impact your rates with other carriers. With home insurance premiums rising each year in the U.S., it’s wise to reserve that policy for major incidents, because no matter how valuable your bike is, it’s still a lot cheaper than a kitchen fire or a flooded basement.

Permissive use

You can lend it to anyone you choose, and it will be covered. The bike and the person riding it are covered as if it were you riding it‚ this includes theft and crash damage as well as any purchased optional coverages.

Why Velosurance is best for your bicycle

Not all types of insurance are created equal. Velosurance levels the playing field by offering stand-alone bicycle coverage, where claims won’t affect your homeowner's or renter’s policy premiums.

Policy CoverageHomeowner/Renters Policy
Insured at Full ValueYesPossibly
Crash DamageYesNo
Theft CoverageYesLimited
Theft by ForceYesNo
Theft of AccessoriesYesLimited
Theft Away From HomeYesPossibly
Vehicle ContactYesNo
Personal LiabilityYesPossibly
Permissive Use PolicyYesNo
Replacement RentalYesNo
Event Fee ReturnYesNo
Cycling Apparel CoverageYesNo
Medical PaymentsYesPossibly
Racing CoverageYesNo
E-bikesYesNo
Coverage in-transitYesNo
USAC, USAT and IMBA Member DiscountYesNo
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Not all insurance policies provide the same level of protection, and many people only discover gaps in their coverage after filing a claim. We’ve done the hard work of reviewing the fine print. To see how plans compare, check out our insurance comparison.

Client satisfaction is our #1 goal. Here's what our clients say about Velosurance

Alex S
Alex S
3 months ago
Incredibly easy experience making a claim which made the overall upsetting situation of having my bike stolen much less painful than it otherwise would have been.
M
Madison L
4 months ago
I had a really great experience with Velosurance. I communicated with Dave and he was always helpful. It’s a really bad day when something gets stolen from you, in my case it was an $1,000 Trek road bike. I’m so thankful I had insurance on the bike. After paying the deductible I would say I got about 75% of that money back. Without insurance I would have gotten nothing. I recommend velosurance to all!
L
Laura G
4 months ago
Your representative, Dan Madsen, was very efficient and fast on following up on my claim. This was the first time I had insurance on my bike and wondered all along about if I ever have a claim, how well it was going to be handled. Well, it was handled so well that I am recommending Velosurance to all my cyclist friends! Once I receive my new bike, I will be adding Velosurance insurance to it. Thanks to Dan and Velosurance for successfully taking care of my claim on a timely matter.
Thomas B
Thomas B
4 months ago
I have had my policy with Velosurance for several years now and can highly recommend them. I insure two road bikes with them and finding the best coverage was straightforward. If one has to file a claim, their customer service is exceptional. They are clear on what documentation is needed and extremely responsive. I also like that they offer global coverage, which is great when traveling abroad.

Check out Velosurance reviews to see what people are saying about us.

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Velosurance was created to give our fellow riders insurance that actually covered their lifestyle and peace of mind that no matter what happens on the road or trail, there would be a helping hand to get them back in the saddle.

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